Skip to main content

Understanding of marketing, understanding and feeling of marketing

1. Marketing is a kind of business philosophy. (The basic core idea is customer-centered) 2. Marketing is a strategic management activity of an enterprise. 3. If an enterprise wants to achieve its own business objectives, it must analyze the customer’s needs and understand the customer’s needs. 4. Select target customers and design products and services that meet customers’ needs according to customers’ needs. 5. By providing customers with products or services that can meet customers’ needs, customers should choose and accept such products or services to achieve the goals of the enterprise.

Understanding marketing is mainly carried out from the following five aspects: 1. Marketing is a kind of business philosophy. (The basic core idea is customer-centered) 2. Marketing is a strategic management activity of an enterprise. 3. If an enterprise wants to achieve its own business objectives, it must analyze the customer’s needs and understand the customer’s needs. 4. Select target customers and design products and services that meet customers’ needs according to customers’ needs. 5. By providing customers with products or services that can meet customers’ needs, customers should choose and accept such products or services to achieve the goals of the enterprise.

1. Marketing is a kind of business philosophy. (The basic core idea is customer-centered) 2. Marketing is a strategic management activity of an enterprise. 3. If an enterprise wants to achieve its own business objectives, it must analyze the customer’s needs and understand the customer’s needs. 4. Select target customers and design products and services that meet customers’ needs according to customers’ needs. 5. By providing customers with products or services that can meet customers’ needs, customers should choose and accept such products or services to achieve the goals of the enterprise.

Marketing Concept is a kind of management guiding ideology of “taking consumer demand as the center and market as the starting point. The best marketing is to tap the “potential demand” of consumers “.

The core concepts of marketing include the following aspects: basic needs, desires and product needs; Products; Utility, cost and satisfaction; Exchange, transaction and relationship; Market; Marketing and marketers.

Marketing is a social process in which individuals or organizations obtain what they want by creating and exchanging products and values with others or organizations.

Marketing is a very important part of enterprise development strategy —- marketing strategy!!! Sales is to sell the company’s existing products, and marketing is to study what the company will sell in the next 5 years or even longer!!! This is the biggest difference between sales department and marketing department. (Many large enterprises don’t understand this point.) specifically, it mainly includes: Selection and analysis of target market analysis of competitors analysis of consumer consumption behavior formulation strategy \strategy 4p (product \price \channel \promotion) formulation, etc. This is definitely not the scope of sales promotion.

Marketing (Marketing) Marketing is a process in which enterprises take customers’ needs as the starting point, organize various business activities in a planned way, and provide customers with satisfactory goods and services to achieve their goals. (1) marketing is a comprehensive operation and management process, which runs through the whole process of enterprise operation activities. (2) marketing is to meet the needs of customers as the center to organize business activities, by meeting the needs to achieve the goal of enterprise profit and development. (3) marketing adapts to and influences the demand by means of overall operation. How to grasp its definition: marketing is not marketing. Marketing began long before the product was made. The marketing department of an enterprise must first determine where there is a market, what is the market scale, what segments are there, and what are consumers’ preferences and purchasing habits: the marketing department must feed back the market demand to the research and development department, let the research and development department design the best possible products to adapt to the target market. The marketing department must also design pricing, distribution and promotion plans for the products to go to the market, so that consumers can understand the products of the enterprise and easily reach the products. After the products are sold, we should also consider providing necessary services to satisfy consumers. Therefore, marketing is not one aspect of the business activities of an enterprise. It starts before the production of the product and continues until the product is sold, which runs through the whole process of the business activities of the enterprise.

In International Marketing business activities, it takes several months for the buyer to pay the money after entering into a contract after quotation, counter-offer and confirmation, and then delivering the goods to the seller, sometimes even for a year. During this period, the financial situation of both parties may change, sometimes endangering the performance of the contract and causing trust risks.

The core concepts of marketing include the following aspects: basic needs, desires and product needs; Products; Utility, cost and satisfaction; Exchange, transaction and relationship; Market; Marketing and marketers.

This article is collected and published online, which does not represent our position. Reprint it to contact the author and indicate the source: http://www.bdccx.com/seo/14204.html

Disclaimer: The article “understanding of marketing, understanding and feeling of marketing” comes to the internet. The opinions expressed in the article do not represent the views of this site. The copyright of the article belongs to the original author, if there is any infringement, please contact the webmaster of this site to handle it!

发表回复